“Trash the dress” what is it? Never heard of that? It’s quite usual, you are not in the USA where this phenomenon has developed and widespread to the rest of the world. The time is over when the dress was stored with naphthalene in a slipcover at the back of a cupboard. In the USA the custom is to destroy it by fire, in the mud, in the sea and seaweeds or, more colourful, in flashy painting liters. Shall we try? After months of doubt and tries, it’s a kind of merry revenge. It clearly gave a new life to the dress as an institutional item. Isn’t it great?